As LTA Global, we know that political participation is the building block of the democratic system and we consider political participation as the effort of the governed to legitimately influence the decisions taken by its government.  We see that the way in which this effort is carried out differs due to various characteristics such as age, education, profession and socio-economic structure that the person grew up in. In addition to these, political participation is a phenomenon that changes not only from person to person but also from society to society and from time to time. Therefore, we know how important it is for those who will research political participation to carry out this research with the awareness of these facts in mind.

When discussing political participation voting patterns shouldn’t be the only thing considered. Because, there are many aspects of political participation, from being a member of a political party to writing a petition to the authorized municipality or similar authorities regarding a problem, from participating in any mass march to distributing promotional brochures in a political party’s election campaign. All of these and related actions play a crucial role in the formation of democratic governance, the legitimacy of a certain political power, and the establishment of societal harmony. At this point, the current participation functions by the new generations such as performing political participation via social media, should not be forgotten.

As we mentioned before, voting is only one aspect of political participation, but since it is the most obvious manifestation of all these behaviors, political parties must comprehend voter behavior. It is important to reveal the factors that affect the vote preference of the voters because this means the implementation of the right election campaigns. Thus, both political parties and candidates will be able to carry out the election process in the healthiest manner possible and they will also be able to make the most informed decisions.

Therefore, in the analysis of political participation, making the right analysis, for example choosing the sample correctly in the first place, is of vital importance for political parties. This process is extremely important since even the smallest variable that is not taken into consideration might cause the outcomes to differ significantly from what they actually are. Being aware of this situation, LTA Global team makes sure that the political participation analyses are carried out in the most accurate and objective way possible, both at the stage of data collection and interpretation of the collected data. At the end of these processes, LTA Global, which developed multiple methods of measuring voter behavior thanks to emerging technologies, will help you understand the public’s opinion in the best way possible.