Field research is a method based on direct contact with indigenous people or individuals related to the subject under study. We, as LTA Global, conduct this research in order to understand the needs, values, reactions to events and political preferences of a community or audience; and share this information with institutions that want to improve their services or products in the public or private sector. In this process, we examine the ideas and reflexes of the residents of the researched area in their own environment and interact directly with the individuals during this examination.

During the field research process, it is necessary to work well on the questions to be asked to the people whose opinions are wanted to be learned. At this point, it is very important for questions to be not leading and the most appropriate method for the project should also be determined. These two factors have great importance on the results obtained from the research. Our professional team working in this field at LTA Global always approaches this process objectively, being aware of how sensitive this process is. In the next stage of the research, we digitize this data and make it meaningful for businesses and public institutions. At the end of the process of data collection and interpretation of the collected data, we deliver the securely stored information to you, in order for you to make the necessary improvements to your services or products.

As a result of these processes, the field research you need for reputation management, promotion or information purposes, would be carried out in the most professional way by the LTA Global team.